Meet Aretha

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I’m Aretha, a professional Squarespace Website Designer and Project Management Consultant based in Plainfield, New Jersey.

I help service-based businesses across the country build websites and manage projects that are strategic, organized, and designed to drive real results.

Since 2014, I’ve partnered with consultants, creatives, attorneys, real estate professionals, and corporate teams, bringing both design and project leadership to every collaboration.

My approach is structured, communicative, and centered on a seamless client experience.

You don’t have to be “techy” to have a great website or a well-run project. I’ll guide you through every step, handle the details, and make sure everything runs smoothly from start to finish.

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The Problem I Help Solve

Running a small business is already a full-time job.

Your website should support your goals, not create more stress.

Many of my clients come to me after trying to DIY their site or working with someone who didn’t understand their business.

They needed a site that feels like them and actually helps them attract clients.

That’s what I deliver.

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My Mission

My mission is to help small business owners build clean, powerful Squarespace websites that are easy to manage and built to convert.

I believe your website should reflect your brand, grow with your business, and make it easier for customers to trust and contact you.

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My Core Values

Simplicity First

Clean, well-structured websites help visitors focus on what matters most.

Client-Centered Design

Every site is customized to reflect your unique business and audience.

Clarity and Communication

You’ll always know where we are in the process and what comes next.

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Fun Facts About Me

  • I’ve been designing Squarespace websites for over a decade

  • I’m based in Plainfield, NJ and proudly serve clients nationwide

  • I love transforming messy ideas into clean, strategic designs

  • I drink iced coffee year-round

  • I genuinely enjoy helping business owners feel confident online

  • I specialize in websites that are simple, smart, and built to grow

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Let’s Work Together

Your business deserves a website that works as hard as you do.

Whether you're just getting started or ready for a full redesign, I’ll help you build a Squarespace site that feels like you and brings in real results.

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